Hi {{first_name|Friend}},
There are TWO different prices for a college education – one for the informed buyer and one for the uninformed. Which price will your family pay?
The difference can be staggering. While the average published tuition at private colleges exceeds $40,000 per year, informed families often pay far less through strategic planning and understanding of the financial aid system.
What Informed Buyers Know
Informed buyers understand that colleges use complex pricing models, much like airlines or hotels. The "sticker price" is just the starting point. Each institution has its own formula for calculating need-based aid and merit scholarships.
They also know that timing is crucial. Early planning – starting as early as freshman year of high school – opens up significantly more opportunities for financial aid and scholarships. This includes understanding:
- How income and assets affect financial aid calculations
- Which colleges are more likely to offer generous aid packages
- When to apply for maximum scholarship consideration
- How to compare financial aid offers effectively
The Cost of Being Uninformed
Uninformed buyers often:
- Miss critical financial aid deadlines
- Overlook colleges that would offer better financial packages
- Fail to negotiate financial aid offers
- Make costly mistakes on financial aid forms
- Accept the first offer without exploring alternatives
Taking Action
Know BEFORE you apply - get started today!
Parents, download your free guide, “Pre-Qualified for College: The 3 Numbers to Know Before You Build a List”
Schedule a free 20-minute College Funding Clarity Session to learn specifically how your family can find a great-fit, high-quality, AND affordable college for your student.
Remember: The most expensive college on your list might end up being the most affordable after financial aid. Being an informed buyer means looking beyond the sticker price to find the best value for your family's investment in education.
